(Filed Under wholesale Lingerie News). NuBra, a leading adhesive bra producer, is about to add the NuBra Seamless Panty in three styles: Bikini, Tanga, and Hipster Brief, according to the company’s Dennis Chen.
“It’s something that we’ve wanted to offer for a while, to take a step towards being a one-stop shop for women’s basics,” he told BODY. “We didn’t have the knowledge or expertise in the past, but it seemed a good opportunity to finally take the dive.”
NuBra had previously sold panties on a limited basis. “We had a few sets in the past as well as some shapewear offerings like the Padded Panties, but it is our first time offering a full line of more minimal, daily wear bottoms.”
“All three styles are made with a stretchy nylon spandex blend, with a soft cotton liner,” he continued. “The Bikini is a standard cut panty that offers moderate coverage, while the Tanga is a bit cheekier and cut higher at the hips. Our Hipster Brief offers more coverage and is a bit higher at the waist. All three are made to be as seamless as possible for a smooth silhouette.”
All the panties are available in the Fair color, and the “Hipster Briefs are also available in Black,” said Chen. “All three styles are available in S/M, M/L, and L/XL, to cover a range of sizes from 2 to 14.” Suggested retail price is $18.
“We packed them in simple poly bags to minimize both the amount of packaging material required and how much space they take up in stores.” The company is starting to show the panties to customers and could begin shipping as early as mid to late April. — NM
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