(Filed Under wholesale Lingerie News). Shapeez has just started shipping the newest version of its Comfeez: The Racerback Bralette.
“The new style features a “raceback” style back, with a wire free removeable foam cup front. This style has more room under the arms and other adjustments that make it perfect for medium impact exercise, such a yoga, pilates, Tai chi, or a gym workout,” explained CFO David Berner. “Comfeez provide support but also allow for movement.”
The Racerback and the original Comfeez design, which the company introduced in 2019, are both wire free bralettes with with removable foam cups and lace hem detail, and are based on the patented Shapeez design concept invented by co-owner Staci Berner 16 years ago. “All Shapeez bras eliminate the look of back fat, bulges and visible bra lines, while at the same time providing full bra support and 360 degree shaping,” she emphasized. “As with all our bras, the Comfeez bralettes will never squeeze, pinch or bind. They feel like a second skin. You may even forget you’re wearing them.”
The Racerback is available in small, medium, large and x-large, in nude and black. Sizes 1X-4X will be introduced later this year as part of the Comfeez Curvy plus line.
“The Comfeez collection, with its small numer of SKU’s, provide, an easy way for retailers to introduce a Shapeez product into their stores. That original Comfeez introduction was a great success. The Racerback provides yet another reason for shoppers to come into stores and buy Shapeez,” concluded David Berner.
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