(Filed Under wholesale Lingerie News). Dreamgirl, long known for its sexy lingerie and costumes, is adding more mainstream lingerie with the addition of a new collection: Secret Attraction. BODY publisher Nick Monjo interviewed the company’s owner, Barry Revzen.
MONJO: Is this the first time that Dreamgirl has offered a foundation bra?
REVZEN: While Dreamgirl offers bras in our sexy lingerie line, this is the first time we are doing beautiful, everyday bras and lingerie that embody femininity. We are offering a range of styles created specifically to make all women feel attractive and confident. We pride ourselves on our dedication to fit and comfort, which along with thoughtful design, the elegance of the embroidery and lace, make “Secret Attraction” the ultimate everyday, go to lingerie.
MONJO: What are the reasons behind DG launching this collection now?
REVZEN: There is an urgent need in the market for newness in a bra that has a tremendous comfort level, modern design and functionality for every occasion possible. We think there is a void for feminine bras that fit well and support, but also accompany a dynamic life and inspire confidence in every woman. Lingerie is something that, possibly no one will see. But every woman knows the value of a comfortable, yet beautiful bra.
MONJO: Please describe the line.
REVZEN: We were working on the collections with modern women in mind. What is she up to? What is her everyday lifestyle? The majority of women are a lot of things in their everyday life: sister, daughter, mother, lover, boss, friend, and more! Sometimes she wants to be relaxed, sometimes she’s romantic, sometimes sexy…
We created a line where every woman can find what she needs, now. From everyday essentials like T-shirt bras and romantic lace sets, to sexy strappy bras with harnesses.
MONJO: What about the size ranges, colors, retail prices?
REVZEN: Our size range will depend on the fit and function. Our target is for women ranging from 32C – 40G cups. We have a variety of colors in the collection. We were sure to include the classic replenishment colors of black, ivory, and soft pink. We also incorporated fashion colors like turquoise, coral, and sky blue. Our nude tones include dusty rose, caramel, sand, and mocha. We are hoping to expand our nude palette to include even more skin tones in our future collections. Our retail prices will be compelling. We understand the customers’ need for value. We want her to have the most beautiful bras at the best prices. Bras will retail for $48-$54, panty’s $14-$18, and specialty items (like garter belts, teddies or bustiers) for $24-$60.
MONJO: How many styles will be in the line to start?
REVZEN: We will be launching Secret Attraction with six different collections. Each line will include 5-8 styles. Our launch dates are for Spring 2022 with our ship dates being from 1/25/22- 6/25/22.
MONJO: Are you offering bottoms to match the bras?
REVZEN: Yes, all bras will have several different fit panties to match.
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