(Filed Under wholesale Lingerie News). Delta Galil announced a licensing agreement to produce Adidas brand men’s and women’s underwear to launch in the spring of 2022.

According to the deal, Delta Galil will “design, manufacture and distribute men’s and women’s underwear collections under Adidas’ Badge of Sport and Originals labels.” The new men’s and women’s groups will be sold in many regions of the world including the Asia-Pacific, European, Middle Eastern, African and Latin American. The women’s collections also launching in North America.

“We are honored to partner with Adidas, a global leader in the sporting goods industry, to launch these new collections,” said Victoria Vandagriff, president of D2 Brands at Delta Galil.

According to the announcement, “the new collections will feature innovative fabrics and proprietary knitting technology that offer improved flexibility for the perfect fit. Both the men’s and women’s lines will be made with a unique blend of cotton and eco-friendly Tencel and incorporate Refibra, a revolutionary textile solution for recycling cotton waste that was developed in partnership with Lenzing.”

“The Badge of Sport collection will be sold through Adidas’ DTC channels, department stores and sporting goods retailers. The Originals collection will be distributed through Adidas’ DTC channels, premium department stores and select fashion retailers.”

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Published 06-18-2021 by -