(Filed Under wholesale Lingerie News). Parade Underwear, which recently landed a new, $20 million investment round, is scheduled to open a retail shop in SoHo this month.

According to several reports, the latest investment raised the company’s valuation to $140 million, with a Bloomberg report claiming the company has raised “$43 million this year,” alone, while other industry sources stating the total funds raised since 2019 is $36.5 million.

Stripes, the investment bank that led the latest funding round, notes on its website: “since launching in 2018, Parade has sold over two million pairs reaching over 300,000 customers across the US. One in ten customers post on social in their Parade, not just because they love the product, but because they believe in what Parade stands for: inclusivity, sustainability and social good.”

Parade, which is based in Brooklyn, recently tested the waters with a three day pop up store at the end of August at 8 Ludlow Street on the Lower East Side. — NM

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Published 11-03-2021 by Nick Monjo