(Filed Under wholesale Lingerie News). Hunkemöller, the Netherlands-based lingerie brand with about 900 stores in 20 countries, has just opened “its official webshop in the US.”
The chain, which claims to be “Europe’s leading and fastest growing lingerie brand,” offers “fashionable, sexy and affordable lingerie that is available in 67 bra sizes.” The collections includes swimwear, nightwear, loungewear and accessories, with apparel available in sizes up to 3XL.
Hunkemöller CEO Philip Mountford also announced the brand has “just launched our collection on Nordstrom.com, and the first weeks have been incredibly promising.” In mid-January, Nordstrom.com offered about 90 Hunkemöller lingerie styles, ranging in price from $17 for the “Elle G-String Thong,” to $72 for the “Heira Underwire Lace Bodysuit.”
Founded in Amsterdam in 1886, Hunkemöller has changed hands several times since, most recently being acquired by private equity firm The Carlyle Group, in early 2016, reportedly for 440 million euros. Soon after, published stories began appearing that suggested Carlyle was seeking to sell the chain, with the current price tag set at around a billion euros. The firm reported it currently has about 7,400 employees across Europe and Russia.
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