(Filed Under wholesale Lingerie News). Love Forever is a new panty, thong and g-string collection launched in 2020 by Its4you Brands LLC, based in Orlando. The lingerie has been bought by a variety of retailers in the U.S. and Canada.

Two groups are offered, the Luxury Collection and the Hot Collection. Many pieces in the former include gold-plated adornments in the front or the back. There are eight different styles, two colors each, with some one-size-fits-all, and some sized Small, Medium, Large and Extra Large. The latter group includes ten styles, four colors each, all one-size-fits-all.

Retail prices on the company website range from $9.20 for the adjustable clasp “G-String Super Thin White, One Size,” and $24.90 for the a brilliant white panty with lace and gold-plated adornment and rhinestones on the front.

“For us, loving forever is much more than loving another person. It’s about loving yourself more than anyone else. With self-love in mind, we created the Love Forever brand so that you always remember to love yourself forever,” explained a spokesperson. “We want you to feel good, and you really can explore all your femininity and sensuality.”

Stores currently offering the brand include “Romantix, LSMT, National Distributors, Adam & Eve, Enchantasys, The Lingerie Store, Naughty But Nice, A Couples Boutique,Tokyo Valentino and many more.”

Contact Jay Scheinberg, (404) 838-8552, email: jaybs@prismsalesgroup.com. — NM

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Published 01-18-2022 by Nick Monjo