(Filed Under Wholesale Swimwear News). Ruby Ribbon, the online intimates, shapewear and athleisure firm, has reentered the swim market utilizing InvisiShape, a “shaping fabric technology that smooths, shapes and supports the body for a flattering and comfortable fit.”

There are four swim collections: “Riviera, channels old Hollywood glamour; Palm Beach, on trend animal print and sheer insets; La Jolla, colorful bikinis; and St. Tropez, chic basics.” Included are bikinis, convertible styles, tankinis, one-piece suits and cover ups “all with UPF 50 protection, ranging in sizes S – 3XL and 6 – 22.” The initial spring group includes “15 styles in various prints and solids, retailing for $59 - $139.”

Launched in 2012, Ruby Ribbon has reportedly raised over $20 million in several funding rounds.

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Published 01-20-2022 by -