(Filed Under wholesale Lingerie News). Playboy made three appointments in mid-January including Ashley Kechter as president of global consumer goods, Megan Jordan as chief communications officer, and Julie Hastings as Honey Birdette’s CEO.

Ashley Kechter joined Playboy on January 17th and oversees all consumer products, including Playboy, Yandy, Lovers and Honey Birdette. She had worked previously at Banana Republic, Gap, Restoration Hardware and Old Navy.

Jordan reports to Playboy Group CEO Ben Kohn, and has worked previously for companies that include Herbalife Nutrition and Southern California Edison.

Based in Australia, Hastings reports to Kechter. According to the company, she has been Honey Birdette’s COO since October 2021, and was previously general manager of global retail operations for Bras N Things. Acquired by Hanes Brands in 2018, that retail chain now operates over 200 lingerie stores in Australia, New Zealand, South Africa, as well as five in the U.S., all located near Los Angeles. — NM

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Published 01-24-2022 by Nick Monjo