(Filed Under wholesale Lingerie News). ThirdLove recently opened the first of four stores in California, with plans to open “many more” in the future, according to co-founder and co-CEO Heidi Zak.

The first location is at Fashion Island in Newport Beach, with two more coming soon at 2033 Fillmore Street in San Francisco, and 1351 Abbot Kinney Boulevard in Venice. The shops are being launched in conjunction with Leap, a platform that helps brands find locations and design the spaces, and then aids in the management and day-to-day store operations.

“Our customers are our greatest asset,” explained Zak. “By scaling our physical retail channel on Leap, we’re able to maintain our focus on designing and creating the best fitting undergarments and activewear for our customers while Leap delivers a premier in-store experience that seamlessly connects with our website and shopping channels. We’re really excited to continue to grow our brand and better connect with our customers with the opening of our first four stores in California over the next few months and look forward to opening many more with Leap.”

In July 2019 ThirdLove opened a physical store at 347 West Broadway in SoHo in Manhattan. And as late as January, 2020, co-founder and co-CEO David Spector, without revealing locations, had said that some additional store openings were planned for later that year. With the start of the pandemic those openings did not take place, and the SoHo store was permanently closed a couple of months later. — NM

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Published 01-28-2022 by Nick Monjo