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Dreamgirl: A New Focus On Loungewear Styles


(Filed Under wholesale Loungewear News). This season Dreamgirl puts the spotlight on loungewear.

“The days of loungewear being considered sloppy are long gone,” began a company spokeswoman. “This year we are excited to incorporate new shapes and textures into this category. We are spotlighting this important and growing category for our business because it has slowly but steadily become a crucial part of our business and repertoire. Especially in the last two years, this category has been exploding, and has become a profitable one for all of our stores and accounts.”

“While last year was all about leggings and sweatsuits and sports bras,” she continued, “this season there’s a whole new wave of loungewear trends to fall in love with that are just so easy to wear. Our top styles also happen to look polished and chic.”

“The one trend that is on everyone’s radar this season is the flared palazzo pant. If you love this trend you will want to make sure that your store has it covered, as customers don’t want to wait another second to wear it. Our style 12480 in Nocturnal, with matching lace trimmed slim fitting cropped tank, in luxurious ribbed knit, has officially taken over as the ultimate cozy-cool silhouette. Something about the curve of the pants makes them look just a little more dressed up than your go to joggers or pajama bottoms. Flared leggings and palazzos have skyrocketed into popularity as of late. Retailers are getting on board with this silhouette. These are long, drapey in length and a fan favorite in the nocturnal color. Sexy but comfortable, you can actually leave the house in these, which customers will love.”

“Fancy PJ’s without sacrificing price, quality or sex appeal. In buttery smooth modal like stretch knit, our 11824 (S-XL and 1X-3X) soft, knit jersey chemise with lace trim and racer back will be a major upgrade. Comes in two of our most popular hues, eggplant and sky blue. Your customers will be obsessing over our lightweight knits and ribbed knits. Soft, flirty sets are basically the new uniform. Our style 12440 in Sky Blue (S-XL). Attention to details such as tie fronts and chiffon ruffle trim edging the bottom of shorts add snap and that extra special something. This knit is the perfect not-too thin, not-too thick material for layering up in the colder months so women still look good without freezing.”

“Rompers have also made a comeback. We saw them all over the runways, and we are all in this season with two new exciting silhouettes. Our style 12482 is our interpretation and refresh of this fun play suit. Young, soft rib knit jersey with lace stripes and side rouching detail and lettuce edge hem finish. The more sophisticated sister style to the 12482 sleeveless romper is our long sleeve 12253 style with a sexy plunging neckline, stretch lace trim at the neck and lettuce edge hem. She also comes in plus size (1X-3X).”

“Matching moments are in, whether it is the teeny top with billowy pants or cute shorts sets, rompers to suit all shapes and sizes. It is the ultimate classic cool girl look, not to mention one that’s comfy, that is a must this season.”


more wholesale Loungewear News >>

Published 02-22-2022 by -

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