(Filed Under wholesale Lingerie News). “Our DNA is affordable , comfort and functional items,” explained Avishai Navon, president of You Lingerie, an established bra specialist that is widely popular among independent lingerie shops in both the U.S. and Canada.

“Our brand’s philosophy centers on the belief that a bra should be fitted by fitters and not be purchased on e-commerce such as Amazon,” he continued. Neither is the brand sold at department stores currently. The result is that once a shop owner has fitted a customer with a You bra, that consumer will return to the store again and again for follow up purchases rather than abandon the shop to make future purchases online or elsewhere. “We are 100% focused to give the best service to a specialty shops and besides to always be in touch with the fitters to provide improvements and what is currently missing items in their shops.

You Lingerie specializes in more conservative styles with superior fit and full coverage. The company provides ”everyday solutions from the first bra through maternity and minimizers,” explained Navon. “Our prices range from 29.00 USD – 54.00 USD,” and our sizes range from 28A through 42H.”

The YOU brand, which was launched in 1999 (as a division of a parent company founded in 1976), is a family business, and today is operated by the third generation. You Lingerie has already been selling to U.S. and Canadian retailers for ten years. Current customer include such stores as Myself Lingerie, The Lingerie shop, The Robe & Lingerie Gallery and Chic Lingerie, among many others.

You was exhibiting at the recent Curve show in New York, where Navon connected with many new retailers. “My review for the Curve show was that there was a good representation of specialty shops, many of which were really interested in our collection and found the pricing attractive for their customers.”

Contact for You Lingerie, a division of Navon Cherry Cherry LTD, service@younderwear.com

avishai@younderwear.com; phone: +972-2-6799998

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Published 03-22-2022 by -