(Filed Under Financial and General Interest News). 2021 sales rose 19.2% at the Calida Group, the lingerie firm that is parent to the Calida, Aubade and the newly acquired Erlich Textil brands. Online sales rose 26.7% and represented 27% of total sales.

The company earned 15.2 million Swiss francs (about $16.3 million at today’s exchange rates) on sales of 298.4 million Swiss francs (about $319.8 million) in 2021 compared to earnings of 9.7 million Swiss francs (about $10.4 million) on sales of 248.9 million Swiss francs (about $266.7 million) in 2020.

“The 2021 business result will be recorded in our company history as the greatest success to date,” declared CEO Timo Schmidt-Eisenhart. “In spite of initial limitations imposed by the corona pandemic, all our brands ended the year with double-digit sales growth and a result substantially better than the pre-pandemic performance. Once again, the steady expansion of our e-commerce activities and sustainable near-shore production paid off and enabled constant deliveries to our customers. The very positive business development of our Group during the pandemic was primarily supported by our loyal customer base. Thanks to our attractive brand portfolio and extremely solid financial basis, we have a promising starting position for the further growth of the Calida Group.”

Looking ahead the company plans “four strategic initiatives to accelerate future growth: Substantially increasing investments in the core brands, increasing the share of controlled distribution channels as well as the digital share of sales, increasing market share through acquisitions of growth brands in the underwear and lingerie segments, and further expanding the platform model to efficiently leverage synergies between the brands.”

The company noted that online sales rose to CHF 80.2 million Swiss francs (about $85,7 million) noting that “the ongoing growth of the online business once again demonstrates the future potential of the digital distribution channels for the Calida Group. For years now, the Calida Group has outgrown the market in this segment and has gained market share in all categories.”

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Published 03-28-2022 by -