(Filed Under wholesale Lingerie News). You Lingerie, the bra specialist that focuses on the needs of independent lingerie shops in the U.S. and Canada, has just added a new minimizer (style # 100-5100 - Tuval).
Minimizers have always been a popular category among consumers, and “this style features a great support and comfort, and minimizes 1 inch!” declared president Avishai Navon. “The style also has great quality and an affordable price, with a range of cups from A-G and band sizes from 32-42.” The new minimizer is offered in two colors: Black and Nude.
“Our brand’s philosophy centers on the belief that a bra should be fitted by fitters and not be purchased on e-commerce such as Amazon,” Navon emphasized. Neither is the brand sold at department stores. The result is that once a shop owner has fitted a customer with a You bra, that consumer will return to the store again and again for follow up purchases rather than abandon the shop to make future purchases online or elsewhere. “We are 100% focused to give the best service to specialty shops.”
The You Lingerie brand, which was launched in 1999 (as a division of a parent company founded in 1976), is a family business, and today is operated by the third generation. It has been sold to U.S. and Canadian retailers for a decade. Contact for You Lingerie, a division of Navon Cherry Cherry LTD: email@example.com; and firstname.lastname@example.org; phone: +972-2-6799998
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