(Filed Under wholesale Men's Underwear News). Wood Underwear, the men’s brand the sells in a wide variety of retail shops, including women’s lingerie shops, has entered SS22 with new styles, colors and expanded sourcing to offer customers more options than ever before.
“Wood Underwear is stocked for spring and summer and shipping now,” declared founder, Terresa Zimmerman.” We have new color ways in fun bright fabrics with contrast waistbands and are ready to ship in plenty of time for summer Pride festivities. Wood’s SS22 line includes jocks, thongs, briefs, trunks, boxer briefs, and biker briefs in sizes Small through XXL.”
“Wood pricing always considers a good margin for our stores AND premium value for consumers,” she continued. “Our line, at the moment, is priced at SRP$22 for thongs and jocks and $29 for our underwear silhouettes.”
“Wood has begun sourcing from India and the quality of our collection has never been better. We made this move to India for this collection largely due to delivery times quoted at the end of last year. But the move has had many additional benefits, including great pricing, very good quality and also more flexibility in our calendar planning, given they don’t shut down for long periods during the year on a regular basis. There is definitely added challenge and time required for shipping and delivery given the added distance. But the flexibility we have with them in production times makes up for it.”
“Our spring collection, and coming fall as well, continues to incorporate Lenzing Tencel and modal fibers blended with cotton. Lenzing continues to lead in sustainability and technical innovations in their fibers. And as Lenzing innovates, we are able to leverage that advantage.”
“For spring, we are rounding out our entire line with full size runs from Small through to XX-Large. Adding the XXL for every silhouette has helped our stores show a much more inclusive size offering, serving their customers that much better.”
“For fall, we’re very excited about extending Wood’s lounge offering. At market we showed a tailored lounge pant and a long sleeve hoodie. These items carry forward the luxurious comfort Wood’s lounge collection is known for in a more elegant fashion forward silhouette. Our buyers are very excited to add this sophisticated set, as seen by robust pre-sales. It will initially come in three color ways: iron, olive and burgundy. Both are priced at SRP$89 each.”
Noting that her company has been in business for over a decade now, Zimmerman concluded, “For 2022, Wood will continue the year long celebrations of our 10th anniversary. It’s been a very busy start to the year and we project it will only get busier. Wood continues to expand its mens offering into lingerie stores and sexy/adult stores that carry a bit of fashion. As we grow, we’ll keep a focus on service to our stores and underwear education to our end consumers. This education takes a page from women’s thinking about underwear as the basis of our wardrobes to men: thinking about your foundation pieces as they relate to the function you need, the outfit you are putting on over them, the temperature outside and more. Wood underwear, undershirts and loungewear are an integral part of a man’s wardrobe and lifestyle. We have a lot of work to do….and a lot to celebrate.”
Find Wood on NuOrder or contact them directly at firstname.lastname@example.org.
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