(Filed Under wholesale Lingerie News). memème, the exuberant panty brand from Europe, has been expanding to stores across North America since its introduction last year.

“memème stands for extremely comfortable panties with impressive prints,” explained Ana Vargas at the U.S. office in Florida. “We are shaping a new culture of wearing comfortable, original designed panties by going beyond the accepted norms of purchase and consumer habits.”

“The first thing that sets memème apart, is, of course the multitude of original, brightly colored and crisply defined prints featuring comics, animals, flowers and psychedelic patterns that are sometimes quite crazy. They really are something different than what the rest of the market offers.”

“Second,” Vargas continued, “the panties are made with buttery-soft fabrics and are rigorously constructed using special cutting and sewing techniques. They feature a comfortable fit, flat seams, soft edges, no elastic bands or labels. Forget about marks on the skin or any discomfort. They stretch in all directions for total freedom of movement. And they will not to lose their shape or colors, like some other panties out there. memème is a NEW FORM of underwear made for free and active women,” she continued.

“In the modern world, underwear should support women in their dynamic life’s, balancing comfort, quality, femininity and beauty.”

Two styles are offered, the slip (or brief), and a thong, both wholesaling at US$ 6.50 to boutiques, with no minimums. Suggested retail: $15; sizes offered: S, M, L, XL. The company encourages private label and offers discounts for large scale orders.

Current bestsellers? “The truth is, many styles have been very well accepted and it depends a lot on the taste and personalities of the women. But definitely many people have focused on the most original prints like comics (Wonder Girl, Hot Girl, Curios Girl), original prints (the Psychotropical Print), Urban Geeks(Member Only, Caution), as well as the floral prints. The Candy Print, Animal prints, Donuts, fresh summer fruits, Love, Lace, Ethno and Mandala are not far behind,” she concluded. Contact: (305) 597 9898, usa@mememe.fashion.

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Published 04-20-2022 by -