(Filed Under wholesale Lingerie News). Etam, the French lingerie brand which claims 860 boutiques in 50 countries, opened nine pop-up shops within Nordstrom stores in the U.S. and plans as many as two dozen additional free-standing stores here over the next three years.
Etam lingerie is also now sold on Nordstrom.com, where we recently found 24 items for sale, ranging in retail price from $14 for the Pure 360 Microfiber and Lace Hipster Briefs on up to $55 for the Amaryllis Embroidered Underwire Demi Bra.
Nordstrom announced that its locations in New York City, Tysons Corner, Merrick Park, Michigan Avenue, NorthPark, Scottsdale Fashion Square, Walnut Creek, Valley Fair and Fashion Valley currently contain Etam pop-ups. — NM
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