(Filed Under wholesale Maternity News). Eva Diva Designs, a maternity wear company, has launched a new collection of mix and match separates that will hit stores May 1st.

Wholesaling at a range of $18 to $24.50, “Easy Transitions” is a collection geared toward “a busy or exhausted new mom,” as it offers loungewear that easily transitions from pregnancy to nursing, from day to night, from woman to mother, according to Jessica Hudson, owner of the company.

Inspired by Hudson’s own need of stylish, yet comfortable and easily coordinated maternity clothing, the loungewear can be purchased as a “kit” or coordinating separates. “[It’s] easy to throw on together without much thought,” explained Hudson.

Easy Transitions, which is almost exclusively made in Rayon Modal fabric, is available in sizes XS (0 to 2) through 3X (24 to 26). It is offered in five silhouettes in basic black and white.

“I gave birth to my 4th child this year. Never have I needed simplicity more than in the months since,” said Hudson. “I’m so tired of standing at my closet, staring in with glazed eyes, trying to put together a cute outfit – especially when all I really want to do is sit on the couch and fall into bed without having to change a thing. This line makes clothes easy, because motherhood isn’t.”

Eva Diva’s total spring collection, which also includes ready-to-wear, offers 14 pieces.

For the company’s fall collection, they will add bamboo velour and bamboo jersey as a fabric option. Hudson will also add new lingerie for the fall, as well as two to three nursing swimwear pieces. “Our pjs and tanks to be released with our fall line will have new ‘nursing access,’ not yet seen in the market, even in our own line,” said Hudson.

Eva Diva’s products are currently available at several retail websites including Eva Lillian Maternity & Nursery Boutique, Babies n’ Bellies, the Funky Mama, The Natural Mothering Shop, Trendy Tummy Maternity, Expecting in Style, Le Bella’s Boutique, Nursing Pjs, A Mother’s Boutique and CryBaby Maternity. The company is also in talks with retailers Bella Blu and Nine Moons.

Wholesale orders currently have no minimums and can be accommodated at any time in about four to six weeks.

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Published 04-30-2009 by Bruna Fernandes