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Rago Finds ‘A Place In Every Intimates Shop’

(Filed Under wholesale Lingerie News). Rago Foundations, founded in 1945, and manufacturing in its own New York-based facilities, has grown to become a prominent supplier to American intimates retailers by offering an array of unique design and performance features.

Today the Rago brand, which is recommended in hundreds of Google-verified customer reviews, and has been purchased by tens of thousand of consumers over the years, is sold in over 500 retail shops across the country.

In 1997 the brand was acquired by president and CEO Justin Chernoff. He immediately set about growing sales and adding and enhancing products in the collection in close cooperation with its many retail partners. In 2018 the company further expanded with the acquisition of Cortland Intimates, another famous intimates brand, which has been fully merged into the Rago operation.

Rago’s success is based on several factors. To serve the broadest array of customers, the company offers a particularly wide range of sizes: Small to 15X. Rago also provides several specialized garments such as thong shapers, padded innovations, garments with “V” leg construction, high waist designs and guaranteed “no top roll” shapers.

The company sells both firm and extra firm garments, and features zipper construction, “unique in today’s market,” explained Chernoff, as is the firm’s “expandable cup no wire collection of bras.” The use of “quality elastics and flat sewing to prevent the garments from falling apart after washing,” and other features like “flexible supports for efficient contouring of the body and contour power shaping bands” also set the brand apart from its competitors.

Finally, while some shapewear brands provide limited color choices, Rago offers the standard Beige and Black, but also such fashion options as Pink, Mocha and Mocha with Black trimmings.

“Rago Foundations has grown over the decades by listening to both consumers and retailers, and offering high quality manufacturing and a very specialized array features and garments,” declared Chernoff. “It has a unique place in the market and should be considered for a place in any intimates shop.” — Advertorial supplied by Rago.

more wholesale Lingerie News >>

Published 05-19-2022 by -

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