(Filed Under wholesale Lingerie News). memème, the comfortable, colorful panty brand from Europe, has been expanding in North America by offering an extremely wide variety of crisply printed images: comics, animals, flowers and psychedelic patterns and more.
“But something retail store owners have found particularly compelling,” explained Ana Maria Vargas at the U.S. office in Florida,” is that the collection includes panties that feature seasonal or holiday oriented designs. This provides endless reasons for customers to keep coming back in to shop all year long.”
“Spring designs include flowers and butterflies. And summertime images include strawberries, blackberries, water melon, blue berries and cherries. For Halloween there are panties decorated with evil pumpkins, haunted houses, bats, graveyards and spider webs. For the gift giving season, panties are decorated with colorful ribbons and bows, brightly decorated packages, reindeer, Christmas trees, candy canes and gingerbread men. Winter themed panties include snowflakes, and Valentine’s panties are decorated with hearts and balloons.”
Company owner Vlad Guristrimba explained, his brand strategy: “All of us experience many emotions every day and it is desirable that these emotions be positive. We wear underwear all day, every day and it is very important that this underwear is comfortable. The comfort that we experience, thanks to high-quality underwear, simply allows us to not be distracted by trifles. What else can be added to comfort? This was our thought process when creating the memème lingerie concept. And we succeeded. memème is comfortable lingerie with unique prints that allow a woman to create a mood for herself every day. Happy and joyful, daring and brave, sensual and dreamy, mysterious and exciting. All memème designs set the mood for the whole day.”
Two silhouettes are offered: briefs and thongs, and four sizes. New designs are continuously added and there is “no minimum order limit when printing.” Contact: (305) 597 9898, usa@mememe.fashion.
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