(Filed Under wholesale Lingerie News). TomboyX, which describes itself as a “LGBTQ+ size and gender inclusive intimate and apparel brand,” launched an underwear collection with Target to celebrate Pride Month.
The brand noted “community, comfort, and fun is at the heart of the collaboration. It represents the inclusivity and accessibility with underwear and activewear intended for adults of all body types and all genders,” and features “both custom campaign prints and colors.” Silhouettes include the Racerback Soft Bra, Boy Shorts, 9” Briefs, “and select products from the TomboyX gender euphoria collection. Made with soft, stretchy fabric, and signature TomboyX and Target elastics, the collection will make any body feel comfortable and confident.’
“We’re excited for this collaboration which brings some of our best-selling favorites directly to customers at Target stores and online,” declared Fran Dunaway, who co-founded TomboyX almost a decade ago. “It’s a great opportunity for customers to engage with our brand in real life and we are proud to be a part of this year’s Pride Month collection.” The line is available at all U.S. Target locations and on target.com and tomboyx.com. Retail prices range from $12-$25, sizes from 3xs to 6x.
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