(Filed Under wholesale Lingerie News). Shapeez has expanded its popular Comfeez collection of wire free bralettes to include a new version “where the cups and upper body are covered in beautiful stretch lace.”
Comfeez has also added a new color, white, to the line. The Comfeez Lace will be available in both short and long styles (both retailing for under $100), available in white and black, and in sizes small, medium, large and X-Large.
“We launched the Comfeez line to provide more choices for consumers. In addition, the smaller number of SKUs made it easier for retailers to bring the Shapeez brand into their stores,” explained CFO and co-founder David Berner. “And the move has been a great success on both counts. Despite the challenges of the pandemic, we added many new stores and consumers.”
“Solving the problems of traditional bras and providing comfort is the key to the success of our company,” emphasized Staci Berner, inventor and co-owner. “All my bras originate from a patented concept that eliminates the look of back fat, bulges and visible bra lines, while at the same time providing full bra support and 360 degree shaping. And the new Comfeez bralettes, with removable cups provided another alternative.”
“With the Comfeez line, you get the same back-smoothing benefits as our Shapeez best-selling foam-cup and non-foam styles,” she added.
“We will soon be adding an array of plus sizes to the Comfeez collection,” continued David Berner. “We have carefully designed the line on a range of real plus size women, who have a variety of body types. We are starting production, and plan to have the styles available for stores by the end of 2022.” The new sizes: 1x, 2x and 3x. All Shapeez garments are made in North America and are not subject to shipping or other delays often experienced with other manufacturers.
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