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A look from Calida.

Added: Jul 2011
A look from Calida.

Added: Jul 2011
A look from Calida.

Added: Jul 2011
A look from Calida.

Added: Jul 2011
A look from Calida.

Added: Jul 2011

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Calida Sales Rose 12% In First Half Of 2022


Calida financial reports, 2014 and 2022: focus is now back on lingerie.
Calida financial reports, 2014 and 2022: focus is now back on lingerie.

(Filed Under wholesale Lingerie News). Calida’s sales for the first half rose 11.9%, to 172.2 million Swiss francs (MCHF) (about $180.7 million at today’s exchange rates) from 153.9 MCHF (about $161.5 million), in 2021.

Net income rose just 3.1% to 13.1 MCHF (about $13.7 million), from 12.7 MCHF (about $13.3 million) in the first six month of last year. The company’s other brands in intimate apparel include Aubade, Cosabella and Erlich Textil. They also own Lafuma Mobilier, an outdoor furniture company. Calida noted that online sales now represent nearly 25% of the total company-wide.

Calida brand sales totaled 69.583 MCHF (about $73.0 million) in the first six months, compared to 68.005 MCHF (about $71.4 million) last year. Online sales for the brand fell to 20.887 MCHF, from 25.086 MCHF last year. Meanwhile, brick and mortar sales rose to 48.696 MCHF (about $51.1 million), from 42.919 MCHF in the first half of last year.

Total Aubade brand sales rose to 38.438 MCHF (about $40.3 million) in the first half, up from 32.494 MCHF in 2021. Online sales for the brand rose to 7.231 MCHF from 6.554 MCHF last year, while brick and mortar sales rose to 31.207 MCHF from 25.940 MCHF in the first six months last year.

Calida, which announced its acquisition of Cosabella in mid-May (as part of its recent shift of focus back to lingerie from other categories, including mountain climbing gear), reported that that brand had sales of 1.905 MCHF (about $2.0 million) in the month of June.

In its half year report, Calida noted that its recent acquisition of Cosabella “allows the group to further enhance its portfolio with a fast-growing, high-margin business. The Calida Group has an opportunity to drive Cosabella’s footprint in Europe. Established as an industry leader in the U.S., Cosabella has a presence in Europe and worldwide. With the right support, there is potential to accelerate this exponentially. Cosabella’s omni-channel capabilities in the US have created a booming e-commerce business, which accounts for > 50% of net sales. As Cosabella and the Calida Group build their synergies. We will have the opportunity to form a leading global intimates group – an infrastructure that will ensure an unparalleled presence for all in the U.S. and Europe.”

Despite the uncertainties caused by the pandemic, chairman Hans-Kristian Hoejsgaard and CEO Timo Schmidt-Eisenhart wrote, in a message accompanying the first half results, “we have every confidence that for full-year 2022, we will again meet our annual organic growth target of 4-6 percent.” — NM


more wholesale Lingerie News >>

Published 08-02-2022 by Nick Monjo

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