(Filed Under wholesale Lingerie News). BareNecessities.com, the multi brand website, “relaunched,” earlier this week with a “Live Intimately” campaign, and introduced a new house brand, Bare by Bare Necessities, as well as a new loyalty program, Seamless.

The big reason for the relaunch and the new brand is that the site’s current owner, Delta Galil, has seen online sale fall this year. It recently reported that “own website sales in the second quarter of 2022 declined 15% to $53.7 million, compared to $63.4 million in the prior-year period.” It added that “own website sales in the first half of 2022 declined 19% to $108.5 million, compared to $134.1 million in the prior-year period.” It noted that “excluding Bare Necessities, which was acquired in October 2020, own website sales in the second quarter and first half of 2022 increased by 93% and 100%, respectively, compared to the same periods in 2019.” The previous owner of Bare Necessities was Walmart, which acquired it in the fall of 2018, turning it over just two years later to Delta Galil.

The new label, Bare by Bare Necessities, “combines Bare Necessities’ fit expertise with best-in-class designs to create intimates that fit every body. Feedback incorporated into the collection includes an extra row of hook-and-eyes and bralettes built around supportive cups,” stated the company.

On the website we found 11 Bare bras including The Absolute Minimizer ($37.70 - $58.00); The Favorite T-Shirt Bra ($37.20 - $62.00); The Push-Up Without Padding ($52.00); The Essential Lace Unlined Balconette ($28.80); and The Effortless Front-Close Lace Bra ($62.00). Panties included The Essential Lace Hi-Cut Brief ($18.00 or 3 for $48); The Easy Everyday Cotton Bikini ($7.00 or 5 for $30); and The Essential Lace Thong ($18.00 or 3 for $48). ­—NM

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Published 09-22-2022 by Nick Monjo