(Filed Under wholesale Lingerie News). Sales at Shapeez jumped dramatically in 2022, “driven in part by the growth our new Comfeez line of bralettes, as well as organic sales growth within the rest of the collection,” reported David Berner, CFO and co-owner.
“Another contributor is that all our bra production is done in North America, so we avoided all the issues of manufacturing shutdowns and shipping delays that many importers suffered in recent years.”
Shapeez launched 16 years ago on the strength of a patented bra design invented by co-owner Staci Berner. “All Shapeez bras eliminate the look of back fat, bulges and visible bra lines, while at the same time providing full bra support and 360 degree shaping,” she noted. The original Ultimate Bra, was followed by well over a dozen successful Shapeez styles, all based on that original concept.
The recently added Comfeez bralettes feature many of the same design properties as the original Shapeez bras, “but they are wire free and feature removable cups that are not sewn in,” continued David Berner. “Thus, the price is lower. And there are also fewer sizes, so it is easier for a store to get started with the brand. Directly because of the addition of Comfeez, sales at some prominent retailers have doubled or tripled in the past year.”
“Based on the incredible customer reaction to Comfeez, we have been expanding the collection. We have added a Racerback Comfeez, and a Comfeez Lace version. And we will soon be adding more plus sizes,” he said.
“As with all our bras, the Comfeez bralettes will never squeeze, pinch or bind,” emphasized Staci Berner. “They feel like a second skin. You may even forget you’re wearing them.”
New products have also added to sales growth. Last year the company introduced the Pajameez bamboo sleep and lounge line, and recently expanded its Nippeez pasties line to include an adhesive version. Also on deck in the months ahead, a group of panties to match the bras.
“The expansion into new categories has helped to drive sales, and has made the brand even more important to our retail partners,” concluded David Berner.
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.