(Filed Under wholesale Lingerie News). Victoria’s Secret launched its new “Undefinable” ad campaign in October, focused on “recognizing that women are undefinable by anyone but themselves.”
Declared Amy Hauk, CEO of VS and Pink, “The Victoria’s Secret consumer is at the heart of all we do and we will continue to use our platform to celebrate individuality and diversity given the brand’s vision to be the world’s leading advocate for women. The cast featured in this campaign represents the multifaceted, honest and ever-evolving beauty of womanhood – a journey that is only each individual’s to choose.”
The ads feature Adut Akech, Bella Hadid, Eileen Gu, Hailey Bieber, Paloma Elsesser, Valentina Sampaio, Bethann Hardison, Brittney Spencer, Femita Ayanbeku and Rose Namajunas. Images are displayed on the third floor of the Victoria’s Secret 5th Avenue, as well as “in high impact fashion-driven districts within major cities such as New York and Los Angeles in the format of digital spectaculars, urban panels, bulletins and the brands owned and social channels including Instagram, Twitter, Facebook, TikTok and Youtube.”
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