(Filed Under wholesale Lingerie News). Sales jumped 22% this year at You Lingerie, a company based in Israel that sells across the U.S., focusing on providing specialty stores with intimates that are not sold online.
“We focus on selling to boutiques that want a unique collection of fashionable lingerie that provides great value for money. Just as important is the fact that our products are not sold all over the internet. Once a store owner has spent 45 minutes fitting a customer into a bra, that customer will have to come back to that store to buy more of those bras,” explained the company’s Avishai Navon.
The extensive collection includes wired and non-wired styles, padded bras, minimizers, seamless designs, nursing bras,T-shirt bras and bras for teens. Cups range from A to G with an extensive selection of band sizes. In addition, a range of selection of matching bottoms is offered.
You Lingerie has exhibited previously at Curve and will be back in early 2023. “We are bringing a new line of fashion basics for boutiques,” explained Navon. “We have new styles and a new fabric. And we are keeping our prices affordable, even though prices everywhere else seem to be going up.”
Launched in 1999, You Lingerie is currently operated by the family’s third generation. The brand was featured on the cover of BODY’s November issue. Contact: firstname.lastname@example.org. Phone: +972-2-6799998.
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