top shadow

current news

Victoria’s Secret Is Acquiring Adore Me

(Filed Under Financial and General Interest News). Victoria’s Secret announced it is acquiring Adore Me, Inc. for $400 million plus additional payments over the next two years.

According to reports, Adore Me sales in 2022 will reach $240 million, most of that online. It also has six brick and mortar shops.

The move “strategically positions VS&Co for growth,” the company indicated, by allowing it to “leverage Adore Me’s expertise and technology to continue to improve the Victoria’s Secret and Pink customer shopping experience and accelerate the modernization of VS&Co’s digital platform.” In a recent press release, Adore Me boasted that its “product range currently comes in 77 different sizes, ranging from A–I cups and 30–46 bands.”

VS described the deal as a “structured transaction" that "includes an initial upfront $400 million cash payment and further cash consideration, a portion of which is fixed and a portion of which is based on the performance of Adore Me and achievement of specified growth and synergy targets over a two-year period.”

more Financial and General Interest News >>

Published 11-18-2022 by -

Related Articles

VS Collection With Athlete Naomi Osaka
Victoria’s Secret Is Acquiring Adore Me
Company Applauds JAX Song “Victoria’s Secret”
Victoria’s Secret: New Leadership Changes
Victoria’s Secret Sales $6.785 Billion In 2021
VS: Minority Interest In Frankies Bikinis
VS Reaffirmed Strong Q4; Repurchased Shares
Victoria’s Secret: Profit $75.2M, Sales $1.44B
VS Earned $151.1M On Sales Of $1.61B In Q2

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2023 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2024 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow