(Filed Under wholesale Lingerie News). Magic Bodyfashion, the Netherlands based intimates company, is focusing more attention on the North American market and plans to exhibit at the upcoming Curve. It will also add a swimwear group to its wide collection early next year.

“We are different than any other brand. The demand is huge in the U.S. but until now we have been taking it easy due to logistic reasons,” explained co-owner Linda Leestemaker. “As we are now preparing all that is needed to start working with a 3PL in the U.S., it is time to explode the Magic business also in North America!”

“Magic Bodyfashion is unique also for the North American market! Wherever we are we are successful and outperform at each lingerie department. Where sales are down or flat, Magic Bodyfashion is up.”

The company currently operates is several sectors: shapewear, accessories and solutions, such as adhesive products, underwear, hosiery, maternity intimates and home wear. Swim is planned for an April 23 launch. “We offer a wide variety of sizing from size S through 4XL and A through F cup in about 230 different styles. Each single style is never out of stock. We are well known for being a very reliable business partner also when it comes to completion in deliveries,” explained owner Leestemaker. (The other company owner is Marc de Graaff).

“Magic Bodyfashion is globally being sold and distributed in more than 60 countries. In the U.S. we are with retailers like Nordstrom and HerRoom,” as well as Von Maur and at Walmart with a private brand. “In Europe with Harrods, ASOS and Galeries Lafayette and many more. We distribute omni channel so also to independent lingerie stores, fashion and beauty stores.” Retail prices vary widely by product, but “in general retail prices are anywhere between $10 and $60.” Retailers contact: linda@magicbodyfashion.com or Maurice Triquet, commercial director: EU +31 - 546 727300 US +1 - 212 945 8161.

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Published 12-23-2022 by -