(Filed Under wholesale Lingerie News). “Happy Undies follows an innovative 3-in-1 concept,” explained the brand’s Christina Vivacqua-Weyers. “Our underwear can be worn not only as underwear but also as swimwear thanks to the quick-drying fabric. The unique designs are a guaranteed eye-catcher when Happy Undies is used as clubwear.”
“With our variety of designs, we want to give the customer the opportunity to identify with our products and express their own personality,” she continued. “For us, it is especially important that the wearer feels great and confident. That’s why we pay attention to a comfortable fit, which ensures that our underwear fits like a second skin and has a silky soft feel.”
While the brand is not yet in U.S. or Canadian stores, it is coming to New York Curve in February seeking to expand. Happy Undies currently sells to “retailers in Germany, Austria and Switzerland, France and UK.”
“We offer different cuts: hipster, high waist (retro) and thong for panties as well as tops. Sizes available are from XS-XXL. We offer many different and unique designs, which can be roughly divided into the categories “Animals,” “Cats,” “Fun,” “Flowers,” “Fruits,” “Art” and “Zen.” We have also a Valentine’s Day and Christmas editions.” Retail prices in Europe currently range from 10.90 € and 17.90 €.
Happy Undies is targeting “boutiques, lingerie stores, concept stores, lifestyle stores and department stores.” Contact is Christina Vivacqua-Weyers (who is coming to Curve) at +49(0)176 14114114; firstname.lastname@example.org.
“Our innovative concept and unique designs are a wonderful fit for North America,” she concluded. “Our products are individual, versatile and stand out. That sells well everywhere. We want to put down roots internationally, and to do that, it is important that North American retailers take notice of us. We have the products, they have the proximity to the customer - a perfect match.” — NM
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