(Filed Under wholesale Loungewear News). Ms. Mischief is a new silk sleep and lounge brand created by Michelle Stein, an attorney who is bringing the collection to the Curve show in New York in February.
“I’ve always loved wearing silk. There is just something special about the way its cool, buttery soft fabric feels draped against my skin. When I slip into something silky, my mood enters a state of elegance. My dopamine level rises. My confidence level soars. My mischievous side kicks in,” Stein began.
“When the Pandemic struck in 2020 and loungewear became all-day-wear, I didn’t want succumb to wearing sweatpants every day. Yes, they are comfortable, but they were not particularly flattering or attractive, nor did they make me feel beautiful. My traditional silk pajamas were nice — but as a 50 year old woman, let’s just say my girls didn’t get the support they needed, if you know what I mean. Nor did they provide the discretion I wanted when the delivery man showed up at the door. Unless I wore a bra (aka: torture wear) underneath, I did not feel incredibly confident — let alone sexy.”
“That’s when my mission to find 100% silk loungewear with a built-in bra began. I could easily find nightgowns and camisoles sets with built-in shelf bras, but none were made from pure silk fabric. This dead end search led me to invent my own line of luxurious silk loungewear that replaces the hardness of athletic wear that we have come to wear for too long, with a much sexier built-in support system that also better suited my (mischievous) personality.”
The line includes 16 styles of pajamas, robes, camis, dresses and shorts, in sizes XS, S, M and L that range in retail price from $145 to $345. Stein explained that all are produced in “a local factory in New York. Ms. Mischief was designed to elevate, evolve, and liberate the way women lounge and live. Whether walking out of the bedroom, or heading into the boardroom, my elegant silk essentials are insanely comfortable, incredibly versatile, and will make you feel beautiful, confident, and glamorous (while turning heads) every step of the way.”
With Curve her first trade show, she added “I would love to sell in U.S. and Canadian boutiques, lingerie stores and high end department stores.” Contact: Michelle@MsMischief.com; (954) 629-1884. —NM
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.