(Filed Under wholesale Lingerie News). Shapeez is expanding in several directions in 2023, with one of the most significant additions being the new Comfeez Lace bralette.

“This represents our first foray in the direction of ready to wear,” explained CFO and co-owner David Berner. “The cups and upper body are covered in beautiful stretch lace, and can be worn to be seen, if a woman so chooses, because it provides full coverage. We are making it in white and black, in both long and short versions (small, medium, large and extra large).”

“This is an extremely versatile piece that can be worn by itself with slacks. Or under a jacket. It can move with you all day, from the bedroom to the boardroom. This makes it a particularly valuable addition to a woman’s wardrobe.”

“As with all my bras,” continued the other Shapeez co-owner, inventor Stace Berner, “The Comfeez Lace is based on our patented design concept that eliminates the look of back fat, bulges and visible bra lines, while at the same time providing full bra support and 360 degree shaping.” The bralettes are wire free and feature a pocket for removable cups.

“Comfeez Lace is a transformative bra for us,” emphasized David Berner. “It is not only generating interest from specialty stores but department stores as well.”

Retailers should also be on the lookout for several other new additions from Shapeez in 2023. These include two new plus size versions of the regular Comfeez bralettes: in sizes 2x and 3x. The line originally launched in small, medium, large and extra large.

Also available is the new Racerback Comfeez, which, as spring approaches, provides the perfect support for a variety of low impact activities such as yoga, Pilates or a visit to the gym.

Stickeez 2.7” diameter adhesive nipple concealers are also new. What sets them apart is that they include a 3/4” circular, non-adhesive area at the center which protects the nipple itself. These join the company’s Nippeez non-adhesive nipple concealers, which have been in the collection for some time.

The Shapeez family of products now includes over a dozen bras and bralettes and a slip as well as Pajameez sleepwear and loungewear.

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Published 02-27-2023 by -