(Filed Under wholesale Lingerie News). Splendies is an exciting new intimate apparel option for retailers. Founded a decade ago on a subscription model, the company has already sold millions of pairs of underwear in the U.S. and is now offering a wholesale collection to stores.
“We’re the underwear brand for women who may have forgotten that underwear can be fun, sexy AND incredibly comfortable,” explained founder Anthony Coombs. “Traditionally we’ve been an online subscription service that offers a cute and exciting surprise every month. With our line of bright and exclusive prints that you can’t find anywhere else, we’ll look to bring that same level of excitement into stores.”
“Over the years we’ve featured sloths doing yoga, bats for Halloween, and unicorns for Pride, but we also offer some more subtle designs for consumers who want comfort and style without being too unconventional. Simply put, Splendies undies stand out from what’s in stores today.”
“The Splendies Gal (as we call her) wants to feel sexy but also wants to do so while not breaking the bank,” Coombs continued. “She loves underwear! For her, underwear isn’t something that just needs to be worn, but it’s a unique expression of herself. She values comfort, price, and quality. She gets to be different in our underwear but also feel comfortable with the price that she’s paying.”
With Splendies retailers get a brand with tested and proven appeal emphasized Coombs. “You put Splendies on the shelves and women won’t be able to walk by. You can get your regular black, nude, and white undies, well, anywhere. And Splendies offers those too. But you won’t find the unique designs that we have anywhere else and neither will your customer. Once they see the price point and experience the comfort they’ll be coming back for more.”
“We’ve sold well over 13 millions pairs of Splendies all over the world with the majority having been sold in North America,” continued Coombs. “Now we’re looking to open it up and bring our unique styles and prints into stores and make the brand more accessible to everyone.”
“Since launching over 10 years ago Splendies has always stood for inclusivity and so we’re proud to offer sizes Small to 4X. We also feel that underwear isn’t rocket science and shouldn’t break the bank so we’ve always offered an affordable product. Our wholesale offerings start at $4.99 per panty and we’ll be offering volume discounts. Our customers absolutely rave about our laser cut no show bikinis and thongs. Check out the Sheryl, the Flora, and the Harper. They’ve been some of our most popular styles. But don’t forget our two best sellers, the Betty Boyshort or the Halloween Bat Tie Up Thong.”
“Splendies is very much a data driven company and as such we’ve been able to collect survey results from over half a million customers over the years,” Coombs concluded. “So we know what people like and don’t like. For our wholesale collections we’ll only be offering the best selling designs and styles that have been the most popular among our members. Our designers are constantly coming up with new one of a kind designs and we’ll feature well over 60 new designs each year.” Contact: Wholesale@splendies.com; phone (215) 681-3190.
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