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Savage X Fenty Intros New Fitting Room Tech

(Filed Under wholesale Lingerie News). A new version of Fit:Match, a digital body measuring technology that has been offered in Savage X Fenty retail stores, launched at the brand’s new Lenox Square Mall location in Atlanta.

The latest version of Fit:Match, “gives shoppers the opportunity to get scanned in an in-store fitting room using Intel’s RealSense technology and the Intel Distribution of OpenVINO toolkit. According to Fit:Match, depth sensors, and not cameras,” are used “to generate a mapping of a shoppers’ shape” and then, “within seconds, customers are matched with the best-fitting Savage X styles based on their exact body shape.” The company claims that “the entire experience is both safe and private, with no videos and pictures taken or stored. The process is also extremely fast — it takes less than 30 seconds from beginning to end — saving time, both for the shoppers and the store associates.”

Savage X Fenty, which “closed a strategic investment in Fit:Match last year,” stated “Fit Xperience has been a game changer in merging the physical and digital retail brand,” adding “we’ve received overwhelmingly positive feedback about individuals feeling confident as they shop our products in store.”

Said Haniff Brown, founder and CEO of Fit:Match, “Capitalizing on the learnings from the initial Fit Xperience rollout, we wanted to take the entire experience to the next level.” The new version delivers “a powerful, fast, and immersive shopping experience. We truly believe this is the most frictionless in-store fitting experience on the market.”

“Unique and personalized shopping experiences are the future of retail for both the end customer, and business owner alike,” declared Alec Gefrides, Intel’s VP of Network Edge Group. “Fit Xperience’s use of computer vision and AI inferencing at the edge is an industry innovation that can significantly help to increase overall shopping accuracy and customer satisfaction, resulting in better business outcomes for fashion – and tech – forward labels like Savage X Fenty. We are pleased to see how Intel technology is helping to make this modern, in-person shopping experience a reality.”

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Published 04-25-2023 by -

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