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Endorfinella: Moderately Priced Sleepwear Line

(Filed Under wholesale Sleepwear News). Endorfinella, the Polish sleep and loungewear brand, will return to Curve later this summer, offering both their AW23 fall collection as well as a SS24 spring and a line of basics.

“The DNA of the brand is primarily the highest quality of products,” according to co-owner Aleksander Mazanek. “We sew 100% of our products in Poland, mostly from Polish materials. We believe that fashionable cuts, a wide range of fabrics and patterns, and materials of unprecedented quality will bring a smile to your face every time you use products with the Endorfinella logo.”

He and co-owner Aleksandra Jarocha started the brand after working at large international corporations, seeking to create “an interesting, socially responsible brand whose main goal is to delight customers with pajamas, kimonos and everything connected with sleeping and chilling around the world.”

Currently, he continued, the brand is sold “through agents/distributors and directly to over 230 boutiques in 14 countries, including the U.S., Portugal, Spain, Honduras, Lebanon, Italy, Latvia and others. From the SS24 season, our products will be available in five markets that are completely new to us. In the U.S., we work directly with a few stores, while Canada is an undiscovered land for us, which we are extremely curious about.”

The new collections include “pajamas, kimonos, nightgowns and accessories made of viscose, micro modal, satin and silk. In total, there are over 130 color combinations, which gives a really wide range of stocking the store in a way that is best suited to the local needs of each of them. Next year a fairly extensive summer line will be available, which is the perfect complement to swimwear.”

Prices are moderate. For example the “Honey” kimono wholesales for $28 with an expected retail of about $58; the “Baby” pajama wholesales for $38.51, with an expected retail of about $77; and the “Love” robe wholesales for $29.90 with and expected retail about $55.80. “According to the information we have from our customers who already sell Endorfinella products in the U.S., it is a well-balanced price within which we get excellent, European and rare quality at an average price.”

Asked about the origin of the company name, Mazanek replied it is an amalgamation of “endorphins, i.e. the hormone of happiness, causing joy, happiness and fantastic well-being. Ella, second part of the brand name, is an emphasis on femininity. Showing that Endorfinella is a woman. Strong, smart, beautiful and just like all of our clients.” ­— NM

more wholesale Sleepwear News >>

Published 06-19-2023 by Nick Monjo

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Endorfinella: Moderately Priced Sleepwear Line

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