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Esotiq: Polish Brand Looks To Launch In U.S.

(Filed Under wholesale Lingerie News). Esotiq, a Poland-based line of lingerie and related intimates, will make its first U.S. trade show appearance at the upcoming Curve.

Parent company Esotiq & Henderson, origins of which date back to 1998, now offer products that are “available in over 20 countries,” including “2,500 multi-brand points of sales and 300 corporate-owned and franchise or partner shops across Europe,” according to export marketer Magdalena Grzywacz, who responded to questions posed by BODY.

“Esotiq is a brand for young, powerful women with a tremendous sex appeal,” she explained, noting that “Esotiq is known for embracing sensuality and celebrating the female form. The brand aims to empower women and make them feel confident, comfortable, and beautiful in their lingerie and swimwear.”

The label focuses “on creating elegant and sophisticated designs that exude luxury and style. The brand strives to offer high-quality products with attention to detail and craftsmanship.” Grzywacz emphasized, “Esotiq stays ahead of the fashion curve by constantly incorporating the latest trends and styles into their collections.” Included in the line are “lingerie, underwear, homewear, swimwear, and accessories, catering to different body types, sizes, and personal styles. The brand aims to embrace diversity.”

While “this is the first trade show that we are attending in the USA,” she explained, “we’ve been participating in many international trades before, such as i.e. INDX in Birmingham, SIL Paris and more.” At Curve the brand will be seeking distribution partners,” and Grzywacz pointed out that “while Esotiq may be new to the North American market, its brand recognition is growing globally. Retailers can leverage the brand’s increasing popularity and appeal to attract customers who are seeking something fresh, stylish, and different.”

She concluded, Esotiq is “committed to building strong partnerships with retailers. The brand provides support through marketing materials, training, and assistance with visual merchandising, helping retailers effectively promote and sell Esotiq products.” Contact: — NM

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Published 06-19-2023 by Nick Monjo

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Esotiq: Polish Brand Looks To Launch In U.S.

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