(Filed Under wholesale Lingerie News). Victoria’s Secret has expanded its collaboration with Amazon, now adding fasion items, following the previous launch of Victoria’s Secret beauty on Amazon.

According to the company, the collaboration marks the first time Victoria’s Secret lingerie and apparel styles are available through a retail partner in North America.

“Customers can now shop more than 4,000 items across Victoria’s Secret and Pink, including the brand’s best-selling bras, panties, sleep, swim and lounge wear, in the official Victoria’s Secret Amazon Fashion storefront, now available with fast, free Prime delivery.” The company added that “select bra and apparel styles will additionally be eligible for Amazon’s Prime Try Before You Buy, a Prime-exclusive program where customers can try eligible items at home before buying them.”

“We are thrilled to be expanding our relationship with Amazon,” said Greg Unis, now brand president for Victoria’s Secret and Pink. “Following the success of previous product launches, we have continued to expand our assortment offering with Amazon Fashion and it remains a natural extension of our owned channels.”

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Published 07-10-2023 by -