(Filed Under wholesale Lingerie News). FullBeauty Brands has acquired CUUP, a brand that provides intimate apparel in 53 sizes. FullBeauty claimed CUUP’s “competitive advantage is in supporting large cup sizes.” Terms of the deal were not announced.

Declared FullBeauty CEO Jim Fogarty: “We are thrilled to welcome CUUP and the CUUP team to the FullBeauty Brands family, as we continue to grow as the leading destination for great fitting, quality, on-trend, size-inclusive apparel.” He added, “CUUP enables us to further tap into the growing intimates addressable market, extends our reach among a new demographic of customers, and expands our offerings to our existing customers. As we look to scale and grow, CUUP will bring excitement to our new digital mall.”

The new digital mall is currently occupied by June+Vie, Swimsuits for All and the recently acquired Eloquii apparel brand.

FullBeauty’s stable also includes such labels as OneStopPlus, Catherines, WomanWithin, Jessica London, Roaman’s, Ellos, Active For All, Shoes For All, Intimates For All, KingSize, Brylane Home and CurveWear, among a list of “more than 100 individual brands.”

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Published 07-20-2023 by -