(Filed Under wholesale Lingerie News). Ariela & Associates International (AAI) has acquired Parade, the intimates brand, launched in 2018, that originally offered brightly colored panties in a wide range of sizes.

Founded in Brooklyn by Cami Téllez and Jack Defuria, the brand became popular on social media, eventually expanding to offer a wide variety of other types of intimates and apparel, and attracting private equity investments starting in 2019 that eventually grew to total over $36 million.

The announcement states that “as a division of AAI, Parade will maintain its unique identity and creative vision while leveraging AAI’s best-in-class sourcing, design and forecasting capabilities to scale in the U.S. and globally, setting the stage for an exciting new chapter.”

AAI’s CEO, Ariela Esquenazi, declared: “We admire the extraordinary impact Parade has had in such a short time and are thrilled to bring a brand that shares our values of authenticity, inclusivity, and sustainability to the AAI portfolio. Parade’s commitment to inclusive fast fashion which doesn’t compromise on its sustainable mission aligns seamlessly with our core principles and we believe that this union will allow us to create powerful synergies.”

AAI has held the Fruit of the Loom “master license in the bra category for 20 years and acquired the Curvy Couture brand in 2019. The firm claims to be “the largest privately held women-owned lingerie company in the U.S.” — NM

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Published 08-16-2023 by Nick Monjo