top shadow
BODY

To receive more info from Soma about a particular product, Click on the photo (photo will enlarge).

TellTale from Chico’s / Soma TellTale from Chico’s / Soma TellTale from Chico’s / Soma TellTale from Chico’s / Soma


Added: Aug 2021
TellTale from Chico’s / Soma

Added: Apr 2019
TellTale from Chico’s / Soma

Added: Apr 2019
TellTale from Chico’s / Soma

Added: Apr 2019
TellTale from Chico’s / Soma

Added: Apr 2019

current news

Soma Sales Rose 2.1% In Second Quarter


Two views of Soma’s Bodify Front-Close Perfect Coverage Bra on the company website.
Two views of Soma’s Bodify Front-Close Perfect Coverage Bra on the company website.

(Filed Under wholesale Lingerie News). Soma second quarter total sales rose 2.1% to $120.861 million, up from $118.362 million last year. Meanwhile comparable Soma store sales slipped 0.5% in the 13 weeks ended July 29, 2023

Molly Langenstein, president and CEO of Soma’s parent, Chico’s FAS, explained “our intimates customers responded to innovative new products,” adding that “product innovation and discipline drove year-over-year growth in AUR, spend per customer, gross margin, and profitability. New unlined and strapless bras, along with panties and sleepwear continued to outperform last year.”

Commenting during the conference call with analysts to discuss the results, she also pointed to strength in “stretch lace panties and shapewear. Sleepwear was also strong for the quarter and will be even more important for the fall and holiday selling periods. We continue to be very disciplined on promotions with gross margins improving over last year and as we head into fall, inventories in Soma are appropriately balanced.”

During the call Langenstein returned more than once to the subject of night wear. “I feel very good about the sleepwear business. It is diversified in fabrication as we enter the back half of the year, which we have not had that sort of balance before.” She continued, “I also feel very good about the color expression and the print expression of the brand.”

Langenstein praised Soma’s current bra assortment, the addition of more sizes and the balance between strapless and push-up bras styles. “We’ve added to the franchise of Bodify, so there’s many different profile bras in that franchise. And then there’s also a new proportion change, actually happening in bras, as well, to a more natural shape, which you’re finding in online. And then, just to bring it all home, we have a very balanced panty franchise business. Two years ago, you couldn’t find a thong in our assortment, and we have a very robust thong business today. And a diversified assortment. So we feel very strong about the balance and the position for the back half of the year for Soma.”

In the three month between April 29 and July 29, Soma opened one “frontline boutique” and closed one, with the total count remaining at 259. The number of Soma outlets remained the same at 20. Chico’s CFO David Oliver also revealed that “for Soma, we expect to open a total of three stores this year and are actively looking for additional locations should the right opportunities develop. In the aggregate, the 27 Soma stores opened mostly in the third and fourth quarters of last year, continue to outperform and should provide a digital halo and be a boost to comparable sales this fall season.”

Langenstein claimed her lingerie division was taking market share from its competitors, stating that Circana, an industry consumer behavior information supplier, found that “Soma substantially outpaced the market and gained share with customers 35-plus with household income over $100,000” in recent months.

Chico’s FAS as a whole, which sells other types of apparel through its Chico’s and White House Black Market divisions, earned $59.324 million on sales of $545.126 million compared to net income of $41.961 million on sales of $558.720 million in the thirteen weeks ended July 30, 2022. ­— NM

The full call transcript can be found here: https://finance.yahoo.com/news/chico-fas-inc-nyse-chs-133446771.html


more wholesale Lingerie News >>

Published 09-06-2023 by Nick Monjo

Related Articles

Soma Parent To Be Acquired By Sycamore
Soma Sales Rose 2.1% In Second Quarter
Soma Claims To Be Reversing Its Decline
Soma Q4 And Full Year 2022 Sales Down A Bit
Soma Sales Dip 8% As Loungewear Slips
Soma First Quarter Sales Rise to $107.4 Million
Soma Sales Rose To $478.1 Million In 2021
Soma Q3 Sales Up Sharply Over ‘20, ‘19
Second Quarter Sales At Soma Jump 52.5%
Group Urges Changes At Soma Parent Company


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2023 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2023 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow