(Filed Under wholesale Lingerie News). You Lingerie, the bra specialist that focuses on the needs of independent lingerie shops, has just added a new minimizer to its extensive collection of bra styles.

The Estelle minimizer, Style: 100-501, is described as “an attractive “ultra minimizer,” by Tatyana Ponomareva at Valen’s Lingerie, the U.S. distributor. The bra comes in Nude and is available in sizes: 32-44, B-I.

“All retail clients that have been fitted in the You 100-501 minimizer have purchased the bra,” she emphasized. “Initial wholesale orders have met and exceeded expectations.”

The You brand has won an extensive following among specialty lingerie shops because of the way it protects its customers. “Our brand’s philosophy centers on the belief that a bra should be fitted by fitters and not be purchased on e-commerce such as Amazon,” according to president Avishai Navon. Neither is the brand sold at department stores he noted. The result is that once a shop owner has fitted a customer with a You bra, that consumer will return to the store again and again for follow up purchases rather than abandon the shop to make future purchases online or elsewhere. “We are 100% focused to give the best service to specialty shops.”

You, which was launched in 1999 (as a division of a parent company founded in 1976), is a family business, and today is operated by the third generation. It has been sold to U.S. and Canadian retailers for a decade. Contact Valens Lingerie, info@ValensLingerie.com, 610.400.8460.

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Published 09-22-2023 by -