(Filed Under wholesale Lingerie News). Coconut Grove, the intimate apparel division of iFabric, has renewed its license and distribution agreement to use the Maidenform name, which is owned by HanesBrands.
Coconut Grove applies the label to certain “intimate apparel accessories and specialty bra solutions,” such as adhesive bras, sold in “certain countries including, among others, the United States, Canada, Mexico, the United Kingdom and a number of Caribbean countries.”
“We are pleased to continue our longstanding relationship with this iconic brand,” declared iFabric CEO Hylton Karon. “The Maidenform brand is an important part of our offering, that allows us to gain entrance into some of the largest global retailers.” The original license agreement for Maidenform was signed in January 2011.
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