(Filed Under wholesale Lingerie News). Positioning itself at the forefront of intimates inclusivity, Victoria’s Secret in mid October introduced its “first-ever collections” of adaptive underwear for women with disabilities.
“VS & Pink Adaptive was developed by incorporating direct feedback from people with disabilities throughout every step, including wear testing, focus groups, feedback panels and more.” The collection was created with the support of GAMUT Management, a consulting and talent management company working with and for people with disabilities.
VS stated that “the collections are reflective of the company’s mission to celebrate women of all body types, sizes and abilities, and it is proud to be the first major fashion brand to offer adaptive intimate products both online and in select stores.”
VS & Pink Adaptive is available in both labels’ “most popular intimate lines, including Victoria’s Secret’s Body by Victoria and Pink’s Wear Everywhere.” The undergarments are offered in a variety of colors and prints, and “feature magnetic closures for ease, sensory-friendly fabric, fully adjustable and convertible front straps, period panties and more. VS Adaptive bras are available in cups B-G and bands 32-44, and VS Adaptive panties are available in XS-XXL. Pink’s Adaptive bras are available in cups A-DDD and bands 32-42, and Pink’s Adaptive panties are available in sizes XS-XXL. Victoria’s Secret and Pink Adaptive intimates start at $16.50 for panties, and $36.95 for bras.” Select store locations can be found in the following link: https://www.victoriassecret.com/us/adaptive-store-locator.
The retailer emphasizes that its are the first intimate brands to earn the GAMUT seal of approval for underwear, “the only certification in the market that signifies authenticity and inclusion of people with disabilities in the development and marketing of adaptive products and services.”
Lydia Smith, chief diversity officer at Victoria’s Secret concluded that, “From development to marketing, women with disabilities were at the forefront of bringing VS and Pink Adaptive to life. We’re pleased to continue to honor, welcome and champion all women in such an authentic way through this new collection.”
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