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Introducing New Skims Underwear For Men


(Filed Under wholesale Men's Underwear News). Skims announced the launch of a new Skims Mens collection, which includes “technically constructed briefs and ultra-soft boxers” and “the most comfortable tanks and tees ever.”

The underwear went on sale initially at skims.com on October 26th, available in sizes XS-5X, with prices ranging from $16 to $54 for single pieces and $42 to $98 for packs.

The men’s group comes the three versions: “Cotton is a collection of essentials built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear; Stretch is a collection of foundations that will never lose shape: this lightweight, ultra-soft collection is constructed from a maximum-stretch fabric for the perfect fit, every time; Sport is designed to specifically aid performance; this collection of lightly compressive base layers is engineered to sit seamlessly under workout clothes for maximum comfort and support.”

The advertising features soccer star Neymar da Silva Santos Júnior, NFL player Nick Bosa; and NBA player Shai Gilgeous-Alexander.

“The expansion into the menswear space is a major milestone for the brand, and a testament to Skims’ commitment to providing solutions for everybody,” said founder Kim Kardashian. She added, “I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products.”

Jens Grede, CEO and co-founder of Skims revealed that the “decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of Skims’ existing customer base. Entering the $111B US men’s apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next-generation of consumers.”


more wholesale Men's Underwear News >>

Published 11-27-2023 by -

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