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Splendies Holiday Capsule Now Available


(Filed Under wholesale Lingerie News). Splendies, the intimate apparel brand that began as an online underwear subscription service in 2013, and has blossomed into an important intimate apparel brand, is offering a special collection for the holidays.

Favorites include The Playful Penguin, a panty that has been “a major hit” with shoppers, according to owner Anthony Coombs. “It’s something that’s whimsical and fun and captures with the holiday season without being serious,” making it a great gift. “This is the first year that we’ve done the Holiday Cotton Buffalo Plaid Boyshort, and people are loving it because it’s holiday but really can be worn all year round.” Other seasonal standouts include the Mistletoe No Show Thong and the Splendies Carol Holiday Thong.

Sizes at Splendies range from Small to 4X, and the wholesale prices for the Holiday Collection are $4.99 per pair.

A key element to the success of Splendies has been the close connection the brand has with plus size customers. Indeed, “when we started Splendies in 2013 we ONLY catered to the plus size audience,” explained Coombs. As the company grew, the brand has always offered intimates for a complete range of body sizes and types. Success with the broader audience also came from additional factors. “Besides the uniqueness and difference of prints,” explained Coombs, “our quality has been key. For the price point I believe that we offer the BEST mix of quality and fit for the price.”

A hidden benefit for retailers who bring Splendies into their stores is the mass of consumers who already know and love the brand. “Internally we call them the Splendies Army,” continued Coombs. “We have hundreds of thousands of people across the country who have purchased Splendies over the years, many of whom are just fanatical about the brand. Now our fans know that they can get Splendies in a store near them.” Contact: wholesale@splendies.com or 215-681-3190.


more wholesale Lingerie News >>

Published 11-29-2023 by -

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