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ThirdLove Launches First Swim Collection


(Filed Under Wholesale Swimwear News). ThirdLove has launched its “first ever swimwear collection,” which includes three styles: the Underwired Demi Swim Top, the Classic Bikini Swim Bottom and the High Rise Swim Bottom.

The new collection is focused on combating “common swimwear pain points, such as poor fit, lack of support, nipple coverage, and adjustability.” The company explained that the Underwired Demi Swim Top features half-cup sizing and is constructed with “built-in foam cups for shaping and added nipple coverage, flexible underwire for a poke-free experience, an anti-chafe adjustable back closure, breathable UPF 50+ fabric, and adjustable straps that can convert to an x-back for slip-proof reinforcement. The top is available in 43 sizes” ranging from cups A-H and bands from 32-42.

Bikini bottoms are available in two options, Classic and High Rise, and are “fully lined to provide reliable coverage, are constructed from smooth and breathable UPF 50+ fabric, and focus on style and comfort with a shape-enhancing, no-dig waistband.” The Classic style is available in sizes XS-1X; the High Rise version is available in sizes XS-3X.

The new styles come in black with retail pricing ranging from $50 to $88.

“When multiple customers told me they were about to wear their 24/7 T-Shirt Bra to the beach or pool because they couldn’t find a swim top with the fit and support they needed, I knew it was time for ThirdLove to break into swimwear,” announced Heidi Zak, co-founder and CEO of ThirdLove. “To satisfy demand, we are expanding into swim just in time for resort season, and couldn’t be happier that we are continuing to help our consumers feel comfortable, confident and supported, now in a bathing suit.”

The swimwear is offered online at thirdlove.com and in four ThirdLove brick and mortar locations including Boca Raton, Newport Beach, Chicago, and Scottsdale starting December 8, 2023.


more Wholesale Swimwear News >>

Published 12-05-2023 by -

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