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Tom Berry New CEO Of SAXX Men’s Underwear


(Filed Under wholesale Men's Underwear News). Tom Berry has been named the new CEO of SAXX, men’s underwear, succeeding Wendy Bennison, who will remain in the business to facilitate a transition period before joining the board of directors in April 2024.

According to the company Berry most recently “served as president and CEO America’s of the Danish footwear and leather accessories company ECCO, and prior to that, held leadership roles at premium-brands Levi Strauss & Co, Tecnica, Salomon and The North Face.”

“With Tom at the helm and the continued dedication of our team and retail partners, we are heading into an exciting future as we reach more men with innovative, technical and life-changing products,” said Dan Galpern, chairman of the SAXX board. “Wendy’s remarkable achievements, including overseeing a period of significant growth and expansion, will leave a lasting mark on SAXX’s success, and we look forward to welcoming her onto” the board.

As part of the announcement, the firm cited statistics from market research firm Circana claiming that “SAXX has a fanatical customer base, evident by the fact that it sells 10 pairs of underwear each minute with a 93% customer repurchase intent. In fact, SAXX has outpaced the growth of the premium underwear market by three times since pre-pandemic and has successfully established its product as a household name by convincing men they deserve better underwear.”


more wholesale Men's Underwear News >>

Published 12-05-2023 by -

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