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Trashy Does A La Carte


(Filed Under wholesale Costume News). Trashy Lingerie has entered its second year of manufacturing costumes for the wholesale distribution channel by launching styles featuring a wide range of “a la carte” options, where each piece is sold separately allowing users to mix and match by combining different accessories.

This season, the Costumes by Trashy lingerie label features categories including military, cowgirls, witches, devils and a new line of extravagant and sexy bird costumes. Known mainly for its lingerie, the company incorporated what it does best to the collection by using corsets as the main focal point for many of the costumes available.

“These are high quality corsets with all the details that make Trashy Lingerie corsets sought out by celebrities and famous people around the world,” said Randy Shrier, owner of the company. “We then added items such as tutus, skirts, head pieces and various accessories to finish off the costumes.”

Since the costumes are sold a la carte, price points vary depending on how many or how few pieces are included in the packaging of a single costume. On average, the collection ranges between $80 and $225 wholesale and retails at a range of $160 to $450. Sizes include S (32 B-C) through XL (38 C-D).

Shrier stated a significant advantage of wholesaling costumes a la carte is the versatility it allows. “It allows retailers more options in what they offer their customers. By changing a couple of accessories, customers can create multiple costumes. For example, pieces can be mixed and matched and turned from a witch to a cat just by switching the hat for a pair of ears and a tail. Another benefit [%u2026] is the selling point that many of the corsets can be worn as clothing items after Halloween. They pair well with jeans, slacks, skirts – just about anything,” he said.

All designs launched for the season were offered at Trashy’s retail location in Los Angeles last year, therefore, the Shrier said he is confident that all styles will be hot sellers this Halloween season. “Having the Trashy Lingerie retail location gives us the benefit of trying and testing new designs before we bring them to our wholesale production line,” he said.

Although Trashy launches new costumes seasonally without any styles every carrying over, the company has partnered with Mystery House, who will be manufacturing and wholesaling Trashy’s designs from previous years. “They are using our actual patterns and samples, and producing the costumes overseas to our specifications,” said Shrier. This way, Trashy designs are available at a lower price point.”

Trashy recently moved its wholesale costumes production from China to their Los Angeles, California factory where they can control production and delivery schedules.

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Published 05-08-2009 by Bruna Fernandes



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