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You Lingerie: Offering Wide Variety Of Styles


(Filed Under Financial and General Interest News). You Lingerie will be showing its full collection of bras at the upcoming Curve show in early February.

The Israel-based brand focuses on the particular needs and market realities of independent lingerie shops, while at the same time providing excellent value for money. Moreover the company offers a wide variety of styles to address the needs of a wide range of consumers.

You has won an extensive following among specialty lingerie shops because of the way it protects its customers. “Our brand’s philosophy centers on the belief that a bra should be fitted by fitters and not be purchased on e-commerce such as Amazon,” according to president Avishai Navon, who is planning on coming to the show. Neither is the brand sold at department stores he noted. The result is that once a shop owner has fitted a customer with a You bra, that consumer will return to the store again and again for follow up purchases rather than abandon the shop to make future purchases online or elsewhere. “We are 100% focused to give the best service to specialty shops.”

You, which was launched in 1999 (as a division of a parent company founded in 1976), is a family business, and today is operated by the third generation. It has been sold to U.S. and Canadian retailers for a decade. Contact Valens Lingerie, info@ValensLingerie.com, 610.400.8460.

The You Lingerie collection includes a diverse selection of nursing bras in sizes ranging from B32 to H42, available “with or without wire, padded and unpadded,” according to the company. “Our nursing bras are designed to provide optimal support for breastfeeding mothers, without compromise on comfort.”

The line also “features a variety of padded bras in different cuts, from full coverage to push-up styles. Whether for everyday wear or special occasions, our padded bras, available in sizes A32 to F38, ensure flexibility and comfort without sacrificing a fashionable appearance.”

You recently introduced “a unique minimizer model that reduces the chest size while lifting and shaping it.” The company’s minimizers are available in a full coverage cut and a wide range of sizes (B32 to K46), “promising maximum comfort and an elegant silhouette.”

The product range also includes Wireless Comfort Bras, “made from high-quality fabrics such as Tencel and microfiber,” providing “a collected and tidy look without needing a wire and padding. Designed in a full coverage cut, these bras prioritize both strength and comfort.”

Rounding out the offering are sports bras. “We suggest our Heavy Duty Sports Bra. Engineered for intense workouts, the Heavy Duty Sports Bra provides exceptional chest support during high-intensity training. Wearable with both cross and normal straps, this sports bra boasts a stylish design, making it suitable for everyday use outside the gym.”

“Our commitment to quality, comfort, and variety makes us an ideal partner for retailers looking to enhance their range.”


more Financial and General Interest News >>

Published 02-18-2024 by -

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