(Filed Under Fashion News). To better reflect its new business, Libby's Luxuries LLC has changed its name to Stick-e Brands.

Libby's Luxuries, based in Flossmoor, Illinois, started in 2004 as a maker of purses and jewelry, but last December saw great success when it released its newly patented Yoga Stick-e Socks. Since then, it has expanded the Stick-e brand with a full line of non-slip yoga accessories, says owner Libby Andrews.

Today, the Stick-e line includes Yoga Stick-e Socks, Yoga Stick-e Gloves, Yoga Stick-e Towels, Yoga Stick-e Mats, and the Hot & Stick-e Hip Hop Yoga DVD. New retailers include Bed Bath and Beyond, Academy Sports, Health & Sport, City Sports, Solutions Catalog, FootSmart Catalog and Walmart.com.

The new company name is on the Yoga Stick-e Mats that began shipping this month and will be on all future packaging as the company cycles through its inventory, Andrews said.

The company has also devised a new slogan: "Stick-e Solutions for Slippery Problems!" And it wants to solve more of them. Along with making her products a mainstay in yoga studios, Andrews wants to broaden the appeal of her brand to other sports, design new products specifically for those sports and create new sizes.

"We would like to see more martial arts and dancers experiencing the benefits of Yoga Stick-e Socks and to launch them into children's sizes," Andrews said. "We also plan to build on the success of Yoga Stick-e Socks and bring the same patented product made from other materials to beach and water sports, including surfing, sailing and beach volleyball."

For more, email Libby@stick-e.com or call (708) 369-5775.

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Published 11-06-2008 by Raquel Christie